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ClearForMe bridges transparency hole for beauty & PBC manufacturers & shoppers

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ClearForMe bridges transparency hole for beauty & PBC manufacturers & shoppers
ClearForMe bridges transparency hole for beauty & PBC manufacturers & shoppers


Based in 2017, digital ingredient platform ClearForMe presently maintains a database of over 2 million beauty and private care components utilized in over 375 B2B model merchandise together with rhode pores and skin, Jane Iredale, e.l.f., Dr. Brandt, bareMinerals, and Versed. As detailed on the corporate’s web site, the platform’s instruments present shoppers with ingredient definitions on demand via their Clickable Elements possibility, permitting manufacturers to coach shoppers on ingredient sourcing backgrounds and extra.

To study extra concerning the ClearForMe platform, together with business ache factors the know-how helps to resolve, challenges that had been overcome to launch and launch these instruments for shopper use, and plans for future platform growth, CosmeticsDesign interviewed Sabrina Noorani, ClearForMe CEO and Founder for her insights.

CDU: Are you able to share some background details about the ClearForMe platform and its potential impression on producers and suppliers to the cosmetics and private magnificence care product industries?​ 

Sabrina Noorani (SN): Years in the past I developed pores and skin allergic reactions round my lips and found that I wanted to keep away from perfume, which I realized has thirty-two totally different synonyms utilized in ingredient labels. I shortly realized that there was no standardization in ingredient labels, making it arduous and complicated for shoppers like me to seek out what we’re in search of.

That is true for each pores and skin concern and profit that clients are looking for equivalent to zits, wrinkles or brightening. Elements are the frequent denominator of all merchandise and the rationale behind why a product is or isn’t efficient. Nevertheless, the journey to grasp merchandise and search efficient and customized selections are so onerous and overwhelming to shoppers and retailer associates that information them.