Client knowledge confirms significance of sustainability to Gen Z & Millennial consumers


Just lately, world DTC ecommerce firm ESW launched the outcomes of a survey analyzing the affect of name sustainability on client purchasing habits from totally different age demographics. The outcomes confirmed that environmental credentials stay an necessary decision-making instrument within the youthful client market, with practically sixty p.c of Gen Z and Millennial consumers declining to buy from manufacturers perceived as environmentally unsustainable, and greater than two-thirds of Millennial consumers spending extra on a product due to a model’s dedication to extra sustainable practices.

Survey methodology

As detailed within the firm’s press launch, “ESW surveyed greater than 16,000 consumers from 16 international locations about their attitudes towards sustainable looking for its current report, International Voices: Sustainable International Progress and Shopper Expectations​.”

The survey was carried out in November of final yr, and respondent international locations included “Canada, the US, Mexico, the UK, Switzerland, Spain, France, Italy, Germany, South Africa, the United Arab Emirates, India, China, South Korea, Japan and Australia​,” the discharge confirmed.

There was a complete of 16,557 responses recorded, and knowledge from these responses was examined and compiled to supply outcomes and conclusions. Additional, the International Voices examine outlined age demographics accordingly: “on this report, Gen Z is outlined as these between eighteen and twenty-four; Millennials as these ages twenty-five by forty; Gen X as these ages between forty-one and fifty-six; and Child Boomers outlined as these ages fifty-seven and seventy-five​.”  


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