Danika Berry, with over 20 years of representing black magnificence entrepreneurs and types, and the founding father of the upcycled physique care and wellness line Glam Physique, leads the initiative. “The debut of this new annual observance signifies a watershed second for the wonder trade,” states Berry. “It acts as a catalyst for productive discussions and concrete steps towards crafting a good and equitable entrepreneurial panorama in magnificence.”
A current McKinsey & Firm examine underscores a troubling hole: Regardless of black shoppers representing 11.1% of whole spending within the magnificence sector, black-owned manufacturers generate solely 2.5% of the trade’s total income. Nationwide Black Magnificence Founders Day, initiated by each Glam Physique and Danika Berry, goals to confront and rectify this inequality by championing honest illustration and alternatives.
Ongoing Initiatives for Sustained Influence:
Help for Black-Owned Magnificence Companies: Led by Glam Physique and Danika Berry, the initiative invitations the general public to find and financially again black-owned magnificence enterprises, contributing to their long-term viability.
Social Media Advocacy: A synchronized social media marketing campaign will highlight the distinctive narratives and successes of black magnificence entrepreneurs, thereby broadening consciousness and acknowledgment.
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Selling Trade-Extensive Variety and Inclusion: By way of focused advocacy and open discussions, the campaign-spearheaded by Danika Berry and Glam Physique-aims to problem present stereotypes and foster optimistic change throughout the magnificence area.
With the formal institution of Nationwide Black Magnificence Founders Day, Danika Berry and Glam Physique take a monumental step towards making a extra inclusive and equitable magnificence trade.
About Danika Berry
Danika Berry is an achieved magnificence publicist, TV producer, and sweetness founder who has made a big influence within the magnificence trade. She represents high female-founded, black-owned magnificence manufacturers, elevating their international presence. Her profession is a testomony to resilience, innovation, and compassion. With over 20 years within the trade, Danika has gained recognition by her work with main tv networks and high-profile collaborations, showing in prestigious publications like Forbes, Black Enterprise, Essence, Elle, Cosmo, and The At the moment Present. In 2017, she based Glam Physique, an upcycled physique care and wellness model that rapidly turned an emblem of empowerment and well-being. Impressed by her private struggles with eczema, fibroids and Premenstrual Dysphoric Dysfunction (PMDD), Danika developed a variety of upcycled espresso scrubs and physique care merchandise which have gained a loyal international following. Past enterprise, her dedication to uplifting others is obvious in her institution of Nationwide Black Magnificence Founders Day in 2023. A single mom of three, Danika is deeply dedicated to serving to others navigate life’s challenges with grace and dedication.
SOURCE: Glam Physique, LLC
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