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‘First-ever’ generative AI platform for digital gross sales launched

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‘First-ever’ generative AI platform for digital gross sales launched
‘First-ever’ generative AI platform for digital gross sales launched


Just lately, American multinational synthetic intelligence firm Fractal Analytics introduced the launch of its Flyfish platform, which a press launch from the group describes because the “the first-ever 360-degree generative AI platform for digital gross sales​.”

The expertise works by “offering consultative experiences through intuitive gross sales advisors and transforms digital gross sales by analyzing a person’s shopping for patterns, buy historical past and preferences to create a customized purchasing expertise that will increase income and builds loyalty​.”

For cosmetics and private magnificence care manufacturers, Flyfish’s “data-based strategy understands what customers are on the lookout for immediately and may information them to the appropriate merchandise digitally, whereas nonetheless feeling like a human interplay​,” the discharge continued, affording companies with the power to “rapidly start by syncing product catalogs, advertising and marketing collateral, and different related knowledge…simply configure, practice, and create an AI Gross sales Advisor…and [continuously analyze] buyer interactions and gross sales knowledge by way of customizable analytics dashboards, permitting for the gathering of invaluable insights and knowledge​.”

To study extra concerning the potential influence Flyfish can have on manufacturing and provide firms to the cosmetics and private care product industries, the platform’s improvement course of, and the potential trade ache factors the platform can remedy, CosmeticsDesign interviewed Shridhar Marri, CEO and Founding father of Flyfish for his insights.