When defining fashion, Gen Z are all for figuring out themselves by means of “aesthetics” or “-cores.”
These are outlined as visible artwork types, usually accompanied by vogue/magnificence types, subcultures or music genres, often originating from social media.
With ‘aesthetics’ and ‘-cores’ being the important thing drivers of vogue and sweetness traits, Magnificence Each day by Clarins determined to delve into TikTok & Pinterest knowledge to search out the fastest-growing aesthetics & cores for summer time 2023 amongst shoppers.
This is what they discovered to be the highest six trending aesthetics for summer time 2023:
With the brand new Barbie film launch this July, Pinterest searches for ‘Barbiecore’ have elevated +2,000% up from final yr. It has garnered 505.5 million views on TikTok – and the pattern is outlined by all issues pink. ‘Barbie pink nails’ has additionally elevated +200% in searches on Pinterest from final yr.
2. Sofia Richie Aesthetic
Sofia Richie is paving the best way for celeb fashion this summer time, with #sofiarichiestyle garnering 372.3 million TikTok views. Following her wedding ceremony, we have additionally seen a +8,500% improve in Pinterest searches up from final yr. Her fashion embodies TikTok’s ‘quiet luxurious’ aesthetic, and the influencer exemplifies laid-back, tailor-made minimalism.
From free waves to iridescent eyeshadow – ‘Mermaidcore’ is in. With the launch of the extremely anticipated “The Little Mermaid,” it is no shock the hashtag #mermaidcore has 363.4 million views. Searches on Pinterest have additionally elevated by +2,000% from final yr. ‘Turquoise nail designs’ have additionally shot up in curiosity on Pinterest searches, rising +200%.
4. Coconut Lady Aesthetic
The ‘coconut lady aesthetic’ embodies all issues tropical. Coined in 2021, the aesthetic is rising once more as a number one summer time pattern rising in Pinterest searches up +5,550% from final yr. With the #coconutgirlaesthetic hashtag at 106.3 million, the aesthetic embodies Y2K surfer lady fashion. The look embodies hibiscus prints, easy air-dried hair, dewy bronzed pores and skin and hydrated, shiny lips.
‘Sirens’, often known as the darkish, edgy sisters to mermaids, is an aesthetic on the rise – rising +10,000% in Pinterest searches from final yr. With #sirencore producing 66 million TikTok views, the aesthetic is outlined by darkish hair, crochet outfits and seductive darkish make-up. ‘Siren eyes’ are particularly trending, characterised by sharp interior nook eyeliner that elongates the eyes.
‘Blokettecore’, by definition, is the aesthetic of stereotypical British ‘bloke’ tradition fashion meets hyper-feminine coquette. Rising +10,000% in searches on Pinterest Developments from final yr, the aesthetic is characterised by saggy soccer t-shirts, mini skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.