Latest business improvements from BASF


Main international chemical producer BASF continues to innovate the cosmetics and private care product manufacturing and provide chain industries with a variety of digital options impacting transparency and traceability, product growth, and ingredient formulations.

Lately, CosmeticsDesign spoke with Kate Drummond, Head of Advertising in Private Care North America, Renata Alves in Digitalization North America, Brenda Rechy, Challenge Supervisor for Ingredient Traceability, and Kruti Shah, Digital Channel Advertising Supervisor at BASF for his or her insights into the most recent pilot applications and launches put forth by the corporate in current months.

These improvements embody the event and launch of the BASF metaverse, the rollout of the corporate’s Finish-to-Finish Traceability Know-how, the discharge of a number of new bioactive components, and a partnership with Knowde’s digital chemical ingredient platform, all of which have been showcased on the Suppliers’ Day conference in New York Metropolis earlier this 12 months.

CDU: What are a few of the current improvements within the digital area that have been introduced on the NYSCC Suppliers’ Day present?

Kate Drummond: On the 2023 NYSCC Suppliers’ Day, we showcased three most important digital options:

Reimagine transparency and traceability​ 

At BASF, we offer digital options that help clients in all areas of product growth, from concept technology to market insights to traceability efforts. 

Now greater than ever eco-conscious customers need transparency and details about the sourcing of the merchandise they purchase to know whether or not a product is of course, sustainably, or ethically sourced. This client demand for data will proceed to develop 12 months over 12 months. Our new digital expertise, Itz Traceable, can put that data within the palm of their hand. 


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