Quote of the day: Tiina Laakkonen on retail for the post-aspirational class


Tiina The Store by Christopher Sturman


“The aspirational retail world has been taken over by huge luxurious manufacturers. That’s what they’ve carried out in East Hampton. However my buyer is now not aspirational. They don’t need logos or any of that stuff. They’re carried out.”
Tiina Laakkonen, New York Instances

Tiina the Retailer is closing its doorways and Tiina Laakkonen spoke to the NYT in regards to the retailer’s eye, billionaire type and her subsequent transfer. Spoiler: she’s taking a break to “superb tune what the following factor might be”, hinting it might be one thing a lot smaller or “one thing on a department-store degree”.


Earlier than ‘quiet luxurious’ was a factor, Tiina the Retailer was a near-mythical vacation spot for logo-free garments and homewares with a tactile, barely bohemian high quality, akin to the highest flooring edit of Dover Road Market. Despite the fact that I by no means went there in individual, it had a reassuring presence in my in-box with its drops of Arts & Science clothes and Zanini outerwear. Hopefully her hiatus gained’t final too lengthy.

Learn extra right here (no pay wall) and store the Tiina the Retailer sale right here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Tiina the Retailer by Christopher Sturman for New York Instances
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here

CLICK HERE to get Disneyrollergirl weblog posts straight to your inbox as soon as per week
CLICK HERE to purchase my guide, The New Garconne: Easy methods to be a Fashionable Gentlewoman
CLICK HERE to purchase my magnificence guide, Face Values: The New Magnificence Rituals and Skincare

Leave a Reply

Your email address will not be published. Required fields are marked *