This week, omnichannel hair care model Madison Reed is launching its status hair colour merchandise into over 1,500 Walmart shops throughout the US and on Walmart.com. As detailed within the firm’s press launch announcement, the launch will verify that “in complete, Madison Reed could have 28 SKUs [now available] throughout choose shops and Walmart.com together with their best-selling Radiant Hair Shade Package in 14 shades, Root Perfection in 5 shades, Shade Reviving Gloss in 4 shades, Shade Remedy Masks in 4 shades, and their Skilled Shade Device Package.”
The launch follows the model’s general plan to proceed to increase its retail footprint, and “comes throughout a 12 months of explosive progress for the model and is a deliberate determination to increase its loyal buyer base with Walmart, a high magnificence vacation spot,” the discharge stated.
Moreover, “paired with Madison Reed’s 87 Hair Shade Bars, thriving DTC enterprise and present retail presence at Amazon, Ulta Magnificence and choose Ulta Magnificence at Goal and Goal places,” the discharge added, “Madison Reed is well-positioned for continued, fast-paced progress.”
To be taught extra concerning the model’s background and what the launch means to the corporate’s general mission, we spoke with Amy Errett, Founder and CEO of Madison Reed for her insights.
Concerning the Madison Reed model
Because it was based a decade in the past, status magnificence model Madison Reed has “revolutionized the hair colour business” with its “Sensible 8-Free formulation developed in Italy, know-how, customized service, and the liberty to get salon-quality outcomes at house or by an expert colorist in one among Madison Reed’s 87 and counting Hair Shade Bars throughout the nation,” stated Errett.
The model’s mission is “deeply rooted within the perception that status, salon-quality hair colour made with out harsh substances must be accessible,” she added. Additional, she defined, “to us this implies empowering our company to decide on the place and once they buy our merchandise and colour their hair, in order that they have the liberty to get pleasure from beautiful outcomes on their very own phrases.”
Madison Reed’s product line was developed round its proprietary Sensible-8 Free method, which excludes “ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide,” however contains “vitamins that shield and pamper hair, together with keratin, argan oil, and ginseng root extract,” Errett shared. Along with its intensive hair colour assortment, the model additionally presents “colour care merchandise to guard, good, and refresh hair colour, together with gloss, hair remedies, masks, and a full line of styling merchandise,” she added.
The model’s merchandise have grown a ‘cult following’ over the previous ten years and are backed by testing and demonstrated outcomes. For instance, stated the corporate’s press launch, Madison Reed’s “award-winning Radiant Hair Shade Package is dermatologist examined, and over 94% of customers in an unbiased examine agreed that their hair appeared shiny, silky, and more healthy, after use of the product.” Additional, the discharge added, the model “is widely known as a class chief and is a five-time winner of the extremely coveted Attract Better of Magnificence Awards.”
Concerning the Walmart launch
Concerning the launch into Walmart’s on-line and in-person places, Errett stated “as a real omnichannel model, Madison Reed is devoted to assembly our company the place they’re and the sweetness on this mannequin is we’re in all places they want us.” To that finish, she elaborated, “Walmart is a key companion in undertaking this aim.”
Relating to the retail partnership between the 2 organizations, Creighton Kiper, Vice President, Magnificence, Walmart US added within the press launch that “Walmart is dedicated to increasing its assortment to herald new manufacturers and merchandise which might be revolutionary, high-quality and on-trend. By collaborating with Madison Reed,” Kiper added, “we’re excited to make status hair colour extra accessible to all.”
Shifting ahead, Errett concluded, the launch is a ‘strategic transfer’ that’s “the disruptor model’s newest effort to ship on its mission of empowering ladies who should demand extra, of their hair colour and their lives, by making its status, salon-quality hair colour with Sensible 8-Free and Leaping Bunny Licensed formulation accessible to clients wherever and each time they want it.”