V Magnificence Pure Opens First Retail Location in Neihulé Academy of Magnificence


V Magnificence Pure, an internationally acclaimed skilled nail care firm, has opened its first brick and mortar location in Neihulé Academy of Magnificence, a Los Angeles-based magnificence college that gives schooling and coaching for magnificence and wellness {industry} careers. 

Established by David DiLorenzo, V Magnificence Pure (VBP) is a nail model that seamlessly integrates nail artwork and life-style. VBP presents an array of merchandise together with nail necessities, acrylic powders, gel polish, mud collectors and extra. For over 5 years, V Magnificence Pure’s aim has been to redefine the usual of “fairly” – providing darkish matte black bottles in a sea of pink and white packaging. VBP’s messaging in doing so is straightforward – “It’s okay in the event you don’t slot in, we don’t both.” 

V Magnificence Pure has collaborated with quite a few high-end salons and nail coaching amenities comparable to L’Oreal and Essie to equip them with its Supply Seize Methods, which alleviates the odor and nail mud for nail technicians and shoppers. Now, they’ve partnered with Neihulé Academy of Magnificence to ascertain its first retail expertise that showcases DiLorenzo’s ingenious Supply Seize System, amongst different merchandise. It is a momentous second for the model, as they’ve but to have availability to buy in-store – providing nail technician college students, professionals, and educators a vacation spot to discover its high-end nail instruments, equipment, and vary of merchandise for gel and acrylic nail styling. 


“The V Magnificence Pure addition to our facility will advance the coaching and schooling of our Manicuring program, lending industry-leading instruments and merchandise to our college students and school that can set them up for achievement at our Academy and of their careers,” mentioned Yvonne Neihulé, co-founder, Neihulé Academy of Magnificence.

With a shared mission to encourage, empower and train technical and enterprise abilities to nail technicians, V Magnificence Pure and Neihulé Academy of Magnificence might be providing enrolled nail technician college students an entire nail software and product kits.


“This collaboration marks a major milestone for us, because it presents our first-ever in-store alternative for patrons to immerse themselves on this planet of V Magnificence Pure merchandise. We are able to’t wait for people to expertise the unparalleled high quality of our gel polish, acrylic, mud collector, and different merchandise we’re so pleased with. We’re very excited to accomplice with Neihulé Academy of Magnificence, a prestigious establishment that shares our core perception of schooling and innovation within the magnificence {industry},” says David DiLorenzo, founding father of V Magnificence Pure. 

V Magnificence Pure’s new retail expertise might be open on August 18 at Neihulé Academy of Magnificence. 

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